The DAM Market. ( Digital Asset Market) (IDC 2008)
DAM software manages all media created in a digital format, even if it is not stored digitally. IDC defines the DAM market as a derivative of the content management market. The Digital Asset Market continues to expand and is estimated to reach $1.2 Billion by 2012. Understanding it will ensure you are ready to capitalize and profit from it.
The Major Trends.
- The Wired World – Content is moving online as the global population of internet users exceeds 1.5 Billion. By 2013, half of the U.S. population will be millenials and their consumption habits are clearly online and away from traditional media towards a multichannel world.
- The Rise of Social Computing – As twitter, Facebook, and social networks thrive, the value of content will increase as relevant content matched to a context creates a better user experience.
- The explosion of video. The popularity of YouTube has created a need for “Youtube for the Enterprise” – to communicate internally in organization that are increasingly mobile and global
- Content Anywhere – There are more than one billion devices connected to the Internet today and the explosion of smartphones will only increase the need for systems that can manage and deliver video via multiple formats.
- The core competency of all companies moving into 2011 will be to understand that their content is an intellectual property asset and that connecting these assets with their stakeholders requires a high level of control, management, and security over these assets.
- There continues to be a move from analog to digital solutions. Many of the clients we speak to daily are well on their way to becoming fully digital companies. Are you able to record a training session on Monday and send it out to 50 employees in less than 12 hours via one-to-one personal emails. And measure who has viewed it over the next 3 days ?
- The adoption of Open standards such as FLASH are allowing for integration into broader media asset architectures and are dramatically lowering TCO for organizations – both large and small. There is less need to purchase costly up-front software packages and access service via the web – on demand and scaleable to your needs.
- The growing acceptance for On-Demand, hosted models, SAAS – Software as a Service Models.